NEW YORK, Nov. 8, 2024 – Omd Group, a leading global media network, has once again solidified its market dominance by securing the top position in the prestigious Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry). This marks the eighth consecutive time that OMD Worldwide, an Omnicom Media Group agency, has been recognized as the best-performing global media network in RECMA’s highly respected evaluation.
RECMA Diagnostics Report November 2024 – OMD Group #1 Ranking
The bi-annual RECMA Diagnostics report serves as an industry benchmark, meticulously assessing 686 agencies across 45 markets. Going beyond simple financial metrics, RECMA’s evaluation employs 19 Key Performance Indicators (KPIs) to provide a comprehensive analysis of agency vitality and structure. These KPIs encompass crucial factors such as new business performance, client portfolio strength and stability, digital and data capabilities, content resources, and consistent performance across different geographic regions. Agencies are then ranked by “quali-points” and categorized into profiles ranging from Dominant to Average.
OMD Group’s consistent top ranking underscores its unwavering commitment to excellence and innovation in the media landscape. This year’s report not only reaffirms OMD Group’s leadership but also highlights a significant widening of the gap between OMD and its closest competitors. In fact, the margin separating OMD from the second-ranked agency is almost double the spread between the agencies ranked second and eighth, demonstrating OMD’s clear and substantial lead in the global media network arena.
RECMA’s analysis further emphasizes OMD Group’s unique trajectory in the industry. Notably, OMD is the only agency among the top five from the 2021 report to have increased its quali-share over the past three years, while its direct competitors have experienced a decline. This consistent upward trend has led RECMA to reiterate its previous assessments from October 2023 and March 2024, stating definitively that “OMD has no direct competitor today” among global media agency networks. RECMA characterizes OMD Group as a “strong leader” that stands apart from the “tight 7-agency pack” vying for the subsequent positions. In their latest report, RECMA succinctly concludes that OMD’s performance is “confirming its leadership, far ahead of its direct competitors.”
A closer examination of the KPIs reveals OMD Group’s exceptional performance across key areas. OMD secured #1 rankings in critical categories such as competitiveness in new business pitches, digital, data & content resources, client profile quality, and network homogeneity across geographies. Regionally, OMD Group demonstrated its strength by achieving the #1 overall ranking in both EMEA (Europe, Middle East, and Africa) and North America. Furthermore, OMD earned “Dominant” rankings in nine key local markets – more than any other network – including Australia, Germany, Greece, Italy, New Zealand, Peru, Singapore, Turkey, and the UK, showcasing its global reach and consistent high standards.
Summarizing the comprehensive data, RECMA’s report unequivocally states, “OMD is currently an unchallenged leader.” This powerful conclusion underscores OMD Group’s sustained excellence and its position at the forefront of the global media industry.
George Manas, CEO of OMD Worldwide, commenting on this remarkable achievement, stated, “We’ve entered a new era of agency/client relationships, one that demands a shift from transactional interactions to transformational partnerships. This means that, as agencies, we must be deeply invested in accelerating our clients’ business ambitions.” He further elaborated, “These RECMA results clearly demonstrate that OMD – powered by Omni, our open operating system, and enabled by OMG’s Agency as a Platform model which seamlessly integrates media, content, and commerce – possesses the talent, tools, and technology required to not only meet but exceed these elevated expectations. We are committed to collaborating with our clients to co-create innovative solutions that unlock substantial growth and establish a lasting competitive advantage in the marketplace.”
This RECMA Network Diagnostics Report recognition is the latest in a series of significant accomplishments for OMD Group in the past year. These include winning the prestigious $600 million media Agency of Record (AOR) assignment for Gap Inc., being honored as Media Network of the Year at the Cannes Lions International Festival of Creativity, and being named Global Media Network of the Year by Campaign, a leading advertising trade publication. OMD Group also topped RECMA’s May 2024 Competitiveness in Pitches report and secured the highest ranking among global media agency networks on the Effie Index. Additionally, OMD Group has maintained its leading financial performance, earning its seventh consecutive #1 ranking in the COMvergence 2023 Billings Report published in July 2024.
About OMD Group
OMD Group, a part of Omnicom Media Group, is recognized as the world’s largest media agency network, employing over 12,000 professionals across more than 100 countries.
Omnicom Media Group is the media services division of Omnicom (NYSE: OMC), a leading global marketing and corporate communications company.
SOURCE: OMD Worldwide
